New Delhi: Technology company Continental on Tuesday entered into a strategic partnership with Pioneer Corporation to develop an integrated infotainment solution for a holistic user experience that is specially aimed at the Asian market.
Continental integrates Pioneer’s entire infotainment subdomain into its high-performance computer for vehicle cockpits as part of the agreement, the company said in a release.
Integration of such extensive software packages into a complex overall solution such as the cockpit high performance computer (HPC) from Continental offers vehicle manufacturers a much greater degree of flexibility regarding the development of cockpit systems. Such flexible solutions are crucial for future developments in order to meet both the trend toward centralized vehicle architecture as well as increasing software complexity along with the rapidly growing range of functions in the cockpit.
This will require increasing strategic collaboration between several specialist partners in the future. Continental and Pioneer clearly demonstrate how flexible and comprehensive such collaboration models can appear in the field of centralized cockpit systems with integration of the entire infotainment domain into a holistic system.The electronics company Pioneer, headquartered in Japan, is one of the specialists in the car entertainment sector and provides this expertise as part of the collaboration. Alongside the Cockpit HPC, Continental will be providing the partnership with its extensive integration expertise.
“The user experience plays an increasingly important role in the perception of vehicles. In particular, operating safety, pleasant design and high functionality are of paramount importance,” says Frank Rabe, head of the Human Machine Interface business unit at Continental.
“Our Cockpit HPC completely satisfies these requirements, including seamless integration of entire subdomains from a different source. In Pioneer, we have gained a highly competent partner that is perfect for such cooperation.”
“Continental has great expertise for instrument clusters and vehicle safety systems, which complements our strong car entertainment expertise gained through more than forty years of worldwide marketing experience in both OEM and aftermarket. They are both essential ingredients for a new level of human-machine interface that enables safe and intuitive operation for increasingly high functionality,” says Naoto Takashima, head of Mobility Products Company at Pioneer Corporation.
“Continental and Pioneer have already started exchanging expertise and generating new ideas to be realized in the proof of concept, aiming to bring an ultimate user experience”, he further added.