New Delhi: Japanese automaker Honda recently partnered with Chinese Internet giant Tencent to jointly develop an in-car infotainment system for the Chinese market which lets people shop online.
According to Nikkei Asian Review, Tencent’s new system will allow drivers to place an order, make payment on the way to the store and pick up their purchase later. The companies have assured that the system can be used safely.
Based on Tencent Auto Intelligence (TAI) 3.0, the newly-formed strategic cooperation which will enable Honda’s users to employ the in-car version of WeChat—China’s ubiquitous social networking app developed by Tencent, use the non-inductive payment, and enjoy multiple one-stop interactive contents for entertainment.
“Honda has a profound consumer basis in China. Young men’s demands on mobility services are changing in the era where intelligence & connectivity functions are serving as one of core driving factors to Chinese consumers’ car shopping, and the mobile Internet is in exploding development,” said Zhong Xuedan, vice president of Tencent Intelligent Mobility.
“We will team up with Honda China on exploring the in-car ecosystem and service system befitting China’s market by leveraging our advantages in technologies and ecosystem building, so as to assist Honda with its development of localized digital strategy.”
The TAI 3.0 solution contains two in-car apps, one of which is able to synchronize users’ hobbies, driving preferences and other service status recorded in mobile phones and vehicular infotainment systems by building interconnection between the accounts launched by Tencent and automakers respectively.
Powered by AI technologies and big data, the application can push the on-demand services and contents based on the temporal travelling scenarios and the prediction on users’ demands.